The Playbook

What actually closes rounds.

Every guest names the one or two things that actually closed their round. This page is the roll-up: those moves ranked by how many CEOs independently credited them, updated with every raise. One founder's tip is an opinion. The same move closing twenty rounds is a playbook — and what never gets named here is probably busy work.

The playbook starts with episode 01.

Every guest names what actually closed their round; this page aggregates those moves across all episodes, ranked by how many CEOs independently credited the same one. Check back after the first raise — or subscribe and it'll find you.

The Newsletter

What closed it, in your inbox.

Each episode: one raise, what actually closed it, and the updated playbook. Readable in two minutes.

Signup opens with episode 01 — until then, everything lands on The Playbook.